Be there for bedtime.
Even when you're not.
A soft toy that plays bedtime stories in your own voice. Record from anywhere - your child hugs to listen.
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Demo
- Record your message or story - from the app, the web, or by calling in
- Your story syncs to the toy
- They hear your voice every time they hug their toy
Our story
Built by parents who get it.
We're a mum and dad to a little girl in the UK. Dad works shifts in the NHS. Long nights, early starts, weekends that blur together.
Too many evenings, he'd come home to find bedtime already done. The story read. The light off. The moment gone.
So we got building. A toy that plays stories in dad's voice, recorded from his phone during a night shift and ready on the toy by morning. Grandma and grandpa can record too. One place for every voice that matters, played back with a warm hug.
We refused to accept that missing bedtime meant missing out.
Millions of families deal with the same thing. A parent or loved one who can't be there at bedtime.
- Military parents on deployment
- NHS workers and shift workers
- Separated parents on custody schedules
- Parents who travel for work
- Grandparents who live far away
Different circumstances. Same missed moment.
Every child deserves to fall asleep feeling close to the people they love. That's why Storyfriend exists.
Now you can be there.
Your voice, right there on their pillow. Every single night.
Storyfriend plush - hug to hear your voice
A cuddly companion
Storyfriend is a soft, comforting bedtime companion.
Record from anywhere
Use your phone to record stories from anywhere in the world.
Screen-free playback
They just squeeze it to hear your voice. Playback occurs offline without any network connections
Family networking
Invite grandparents, friends and family so everyone can participate.
Simple as a bedtime story
Record
Record a story via app, web or a simple phone call. Read their favourite book, write your own story or create a magical listening experience from our Story Lab.
Sync
The Storyfriend syncs periodically, saving uploaded stories directly to the toy. Alternatively, cloud features can be turned off entirely and files transferred wirelessly from your phone to the toy.
Listen
They can control playback independently by simply hugging the toy. No connection needed. They hear your voice, and fall asleep smiling.
Control
Playback can also be controlled from a parent's nearby phone. You can also manage which family members can upload to the toy. You can customise the toy's settings to your preferences.
Closing the distance
NHS & Shift Workers
Night shift tonight? Bedtime can still have your voice. Record before you leave.
Military Families
Record before deployment. Your voice stays with them every single night.
Separated Parents
Be a comforting presence even on the nights they sleep at their other home.
Travelling Parents
Business trip? Record from your hotel room. They hear you at bedtime.
Grandparents
Read their favourite classics from across the country - or across the world. Record by phone call, no app needed.
Long-Distance Family
Aunties, uncles, cousins - anyone who loves them can record a story.
From a recent customer
In their own words
“My grandson got the bunny yesterday. They LOVE it! Thank you!”
A Storyfriend grandparent
Verified buyer via our Etsy shop
- No screens - completely screen-free for children
- Works offline - no WiFi needed during playback
- Record from the app, web, or a simple phone call
- Recordings backed up to your account - never lost if the toy is
- Unlimited story storage included
- Invite unlimited family members for free
- Free worldwide shipping included
- Your recordings are private and secure
- Parent-controlled - you decide who can upload
How does it compare?
Most kids' audio toys sell content. Storyfriend delivers the voices your child actually wants to hear.
| Feature | Toniebox | Yoto | Storyfriend |
|---|---|---|---|
| Soft, huggable plush | |||
| Add unlimited custom stories | ~£15 per Creative Tonie | ~£8 per blank card | Free, unlimited |
| Family members record by phone (no app) | |||
| No physical media to buy or store | |||
| Recordings safe if toy is lost or damaged | Tied to figurine | Tied to card | Backed up to account |
| Record stories from anywhere | |||
| Screen-free playback | |||
| Works offline |
Soft, huggable plush
Add unlimited custom stories
Family members record by phone (no app)
No physical media to buy or store
Recordings safe if toy is lost or damaged
Record stories from anywhere
Screen-free playback
Works offline
Comparison reflects publicly listed product features at time of writing. Toniebox and Yoto are trademarks of their respective owners.
Get Yours
£129
One-time purchase · No subscription
- Storyfriend soft toy
- Free iOS & Android parent app
- Unlimited secure story storage
- Invite unlimited family members
- Free worldwide shipping
30-day no-questions refund
If your child doesn't love it, send it back within 30 days for a full refund of the purchase price.
When will it arrive?
Ships within 2 weeks from our UK warehouse. Tracked delivery included.
What if we don't love it?
Send it back within 30 days for a full refund of the purchase price.
Private & Secure
Your family's recordings are encrypted and only accessible to people you invite
Free Worldwide Shipping
Included in the price - no hidden costs at checkout
Child-Safe Design
Soft, huggable toy with removeable smart speaker unit. Designed for bedtime
Founded by Parents
Built by a UK family solving a real problem. We're always reachable
Frequently Asked Questions
- Orders ship within 2 weeks from our UK warehouse. Standard tracked delivery is included - typically 2-5 days after dispatch in the UK and 5-10 days internationally.
- Full refund within 30 days, no questions asked. If your child doesn't fall in love with it, ship it back to us and we'll refund the full purchase price. Buyer covers return postage.
- You record stories using our free app on your phone (or by phone call - no app needed for the people you invite). Stories sync to the toy over WiFi. Your child squeezes the toy to play. No internet needed for playback.
- Yes! Invite anyone - grandparents, aunts, uncles, godparents - anyone your child loves. They don't even need to install the app; they can record by calling a dedicated number. Unlimited family members included free.
- Storyfriend is designed for children aged 0-8. The toy is soft and safe for babies, and the stories grow with your child.
- Yes. The plush has a hidden zip compartment for the speaker module - just unzip, take the speaker out, and the rest goes in the washing machine. Pop the speaker back in once the plush is dry.
- The app is completely free to use and start recording, with unlimited story storage and unlimited family members included. Some advanced features may become optional paid add-ons in the future, but everything you need to use Storyfriend day-to-day is free forever.